"Yes." In response to General Manager Thomas' question, the executive nodded.

If you were to ask what was the most popular TV series in the United States in the first half of the year, there is only one answer: "Game of Thrones."

This epic fantasy film has entered everyone's vision with its overwhelming popularity, driving HBO's performance to soar.

As a result, the name of its screenwriter "Ye Zhiqiu" has also become known to more audiences besides fans.

For the first time, the entire European and American entertainment industry truly recognized this talented superstar in another way.

Even though Disney is a giant in the industry and has created countless hits and classic IPs, it is still envious of projects like "Game of Thrones".

Thomas looked at the data in the quarterly report and read out, "Our streaming platform, Disney+, had a total of 1.20 million subscribers in the first half of the year, a meager 2% increase month-over-month."

"In comparison, HBO's total subscriber base is 7500 million, up 15.8% month-over-month, eight times ours."

"And all these changes are just because of a TV series. So far, it seems that their pace is far from stopping."

"HBO has announced plans to produce a second season of Game of Thrones, and it's foreseeable that their subscription numbers will continue to rise in the future."

After reading the data in his hand, Thomas put down the report, looked around at the members in the meeting room, and said, "Who can tell me what to do in this situation?"

"In addition to being completely suppressed by Netflix, are we going to sit there and wait for platforms like HBO and Showtime to catch up or even surpass us?"

In the audience, all the members were silent as they listened to Thomas's lecture.

In recent years, in addition to traditional cinema film and television business, streaming platforms have become a strategic focus for major companies.

With the advancement of technology and changes in modern people's lifestyles, more and more viewers like to watch movies and TV shows through online platforms. "Disney+", "Netflix" and "HBO MAX" are software launched by these companies.

Similar to the number of members of China's "iQIYI, Youku and Tencent Video" and other video platforms, the number of stable user subscriptions is the most intuitive indicator to measure the operating results of a platform.

More subscriptions mean higher exposure, and more advertisers are willing to pay for advertising... To this end, major platforms are investing heavily in content creation to attract more viewers.

After giving his subordinates a lecture, Thomas took another look at the report in his hand. HBO's "+15.8%" data ranked first in the industry, which was particularly eye-catching.

Thomas said with a serious expression, "We are Disney! 'Quality and excellence' are our unwavering pursuit. Anyone who thinks they can rest on their laurels is gravely mistaken!"

However, even though he said this, he had no better solution.

In the Internet age, the loyalty of online audiences is fragile and unsustainable. They will only continue to pursue the latest and most sensory-stimulating things.

In this highly competitive environment, even a company as powerful as Disney cannot retain its audience simply by relying on the word "sentiment".

Ultimately, it comes down to those four words – content is king.

At this point, an executive finally muttered, "It would be great if, I mean... if Game of Thrones was a Disney IP."

"The operation of those guys at HBO is a piece of shit. What a waste."

As soon as these words were spoken, they were immediately strongly agreed by everyone present.